Saudia’s Rebranding Leaves Experts Guessing

Saudia Boeing 787-10
Credit: Saudia
If there is one clear thing about Saudia’s rebranding, it’s that very little is clear. Analysts are currently having to apply “best guess” appraisals of the changes at the Jeddah-based airline; however, it does seem clear that the rebrand is an attempt to keep the airline relevant, and perhaps...
Alan Dron

Based in London, Alan is Europe & Middle East correspondent at Air Transport World.

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