ASM’s courses give delegates the knowledge and skills for a successful career in air service development. They are a must for anyone who wants to make their mark on the profession. The courses take place around the world and they are adapted to regional markets to suit delegates’ needs.
The training portfolio has been expanded even further for 2018, offering the most comprehensive course schedule to date, including a range of relevant solution-focused courses designed to support the needs of today’s industry professionals.
The Fundamentals of Air Service Development
This renowned course was established in 1998 and is highly regarded in the aviation industry. It equips delegates with the practical tools and techniques to create new air services, help grow airline relationships and hone professional skills.
- New York (May)
- Latin America (June)
- Toronto (July)
- San Francisco (October)
- Caribbean (November)
Negotiating Airline Incentives
Air service development decisions are influenced by incentives and negotiation skills are crucial. Incentive packages are substantial investments made by airports and stakeholders so it’s important to understand the benefits and risks before committing to an agreement. This course teaches delegates all they need to know about negotiating these deals.
- New York (April)
- San Francisco (August)
- Caribbean (November)
Data Analytics, Innovations in Leakage Studies and Air Service Forecasting
Traffic forecasts are a critical part of an airline’s air service development decision process, and they expect as much insight about a destination’s markets as possible. Delegates are shown real examples of data manipulation and learn the most up-to-date techniques to generate a passenger air service forecast. They also learn how to use this information to develop engaging presentations and assist in making air service development decisions.
- New York (May)
- Latin America (June)
- San Francisco (October)
Marketing to Airlines for Air Service Development
A new course designed for individuals who have direct responsibility for, or involvement in, the marketing of airports and destinations to airlines, in support of an air service development strategy. This course is practical, creative and thought provoking, enabling marketer’s to better plan, build and implement compelling airline marketing campaigns. It helps delegates gain insight into how to create distinctive marketing communications for their airport or tourist authority, ensuring a true competitive advantage in attracting airlines.
- New York (April)
- San Francisco (August)
- Latin America (August)
Understanding Airline Network Planning
Network planning addresses how airlines serve markets, how they best deploy their fleets and how decisions are taken to open up new air services. Our team of experienced airline industry professionals will take delegates through a comprehensive program providing clear skills development to support this key airline discipline.
- New York (October)
Air Service Development for Destinations and Tourism
Tourism authorities and destinations have an important role to play in air service development. Airlines consider the support of destination partners to be one of the most important factors in the launch of a new air service, and they prefer to deal collectively with stakeholders who have a unified approach. This course will show delegates how to utilize their collective resources to beat the competition and win new air services.
- Miami (May)
To support organizations and delegates in planning their 2018 training requirements, ASM has introduced new training discounts, including an “Early Bird Discount”, “Extra Delegate Discount” and “Multiple Course Discount” offering up to 15% reduction against the course fees. ASM also recently expanded operations with the launch of the North America with even more courses taking place across the US and Canada to further support delegates across the region.
For full details of individual courses visit the ASM website, download the 2018 training brochure or contact Dave Appleby via email.
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