Nigel Mayes is the senior vice president, consulting & product development at ASM. Nigel has over 15 years’ experience in route development and is responsible for product development at ASM.
The sister company to Routes, ASM is the world‘s leading route development consultancy and has supported the creation of new air services since 1993.
Route 1: KEF – TLV
Data
|
Carrier |
 |
|
Aircraft |
A321 |
|
Frequency |
4 |
|
Start Date |
12th September 2017 |
|
Distance |
5,298 km |
|
O&D Traffic Demand (2016) |
13,956 |
|
Growth % YOY |
48 percent |
|
Average Fare $ (one way) |
$287 |
Insight
Wow is targeting the huge 2.7 million Israel - North America passenger market. A secondary objective with be providing the 280,000 people that live in Iceland another winter sun destination in addition to Tenerife which it also serves.
Route 2: MEX - YUL
Data
| Carrier |  |
| Aircraft | A320 |
| Frequency | 3 |
| Start Date | 13th July |
| Distance | 3,777 km |
| O&D Traffic Demand (2016) | 68,534 |
| Growth % YOY | 1 percent |
| Average Fare $ (one way) | $255 |
Insight
Interjet is targeting a market dominated by Full Service Carriers with two daily from Aeromexico and three weekly from Air Canada. The carrier has scheduled to serve the route until January 12.
Route 3: SZX - MEL
Data
| Carrier |  |
| Aircraft | A330 |
| Frequency | 3 |
| Start Date | 20th June 2017 |
| Distance | 7,501 km |
| O&D Traffic Demand (2016) | 484,554 (CAN, SZX & HKG) |
| Growth % YOY | 7 percent |
| Average Fare $ (one way) | $515 |
Insight
Air China (Star Alliance) is targeting a nearly half-million passenger market between the Pearl River Delta and Melbourne. This is a market currently captured by oneworld in HKG and SkyTeam in Guangzhou.
Source: Sabre Market Intelligence
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