Nigel Mayes is the senior vice president, consulting & product development at ASM. Nigel has more than 15 years’ experience in route development and is responsible for product development at ASM.
The sister company to Routes, ASM is the world‘s leading route development consultancy and has supported the creation of new air services since 1993.
Route 1: London Heathrow – Nashville
Data
|
Carrier |
 |
|
Aircraft |
Boeing 787-8 |
|
Frequency |
Five weekly |
|
Start Date |
4 May 2018 |
|
Distance |
6,738km |
|
O&D Traffic Demand (2016) |
39,739 |
|
Growth % YOY |
11.2% |
|
Average Fare $ (one way) |
$608 |
Insight
Nashville is the latest of British Airway’s new route announcements in the USA, which comes as part of a wider strategic approach from the airline to focus attention West rather than East. Nashville is an obvious decision for British Airways, as it’s the largest unserved market in the USA from London, with about 40,000 O&D passengers per year. The announcement is particularly significant for Nashville, which presently does not have transatlantic services, with its only scheduled international services currently being to Canada and Mexico. The Delta/Virgin Atlantic partnership is currently the market leader for traffic between Nashville and Europe with a 32 percent share.
Route 2: Bangkok – Tiruchirappalli
Data
| Carrier |  |
| Aircraft | Airbus A320 |
| Frequency | Four weekly |
| Start Date | 28 September 2017 |
| Distance | 2,400km |
| O&D Traffic Demand (2016) | 6,892 |
| Growth % YOY | 11.5% |
| Average Fare $ (one way) | $195 |
Insight
This new addition from Thai AirAsia comes as part of a huge increase in focus on India by the airline, which has now increased its capacity to the country from Bangkok by nearly 300 percent since 2015. The airline has also commenced service to Kochi in this time, as well as restarting Kolkata and increasing capacity on the Bangalore route, taking the total number of Indian destinations available on the airline from Bangkok up to seven. Bangkok is one the largest indirect O&D markets from Tiruchirappalli, with the AirAsia group, Tiger Airways and Malindo Air all having an equal share of the existing demand.
Route 3: Cluj – Tel Aviv
Data
| Carrier |  |
| Aircraft | Boeing 737-800 |
| Frequency | Twice weekly |
| Start Date | 19 October 2017 |
| Distance | 1,903km |
| O&D Traffic Demand (2016) |
33,992 |
| Growth % YOY | 16.1% |
| Average Fare $ (one way) | $76 |
Insight
Cluj is now the fifth destination in Blue Air’s network to be served by Tel Aviv, with the airline having now increased its capacity to the Israeli city by 800 percent since 2016. Demand for Israel from Eastern Europe has grown substantially in the last couple of years, with a large number of airlines increasing connectivity from Eastern Europe, including Wizz Air, LOT Polish and Ryanair into Tel Aviv and Ryanair and Wizz Air launching new services from the region into Eilat Ovda. Tel Aviv has had 12 new destinations added globally in its network this year, and Eilat Ovda has had eight, signalling an increasing interest from airlines wanting to operate into Israel.
Source: Sabre Market Intelligence
Downloads
Aviation reports and resources to help you to understand your markets, engage with your key business partners and create new routes.
The Power of Route Forecasting
This new white paper examines how forecasting works and why it’s important to both airports and airlines.
Indirect Traffic: The Key to New Routes?
Indirect routes are often regarded as a pathway to successful new routes - but what are the facts behind the theory?
Fundamentals of Route Development
This guide explains the rules of route development and presentation advice when pitching to potential partners.
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