We can now announce which airports and destinations have been nominated to win an award at Routes Africa, receiving industry-wide recognition for their outstanding achievement in route development marketing.
There are three awards categories in the Routes Africa Marketing Awards which include; Under 4 million passengers, Over 4 million passengers and a destination category for the best destination marketing campaign by a tourism authority.
From the airports and destinations nominated for an award, the following have been shortlisted within each category:
Under 4 million
Port Bouet Airport
Libreville Leon M'ba Int Airport
Seychelles Int Airport
Sir Seewoosagur Ramgoolam Int Airport
Harare Int Airport
Over 4 million
Cape Town Int Airport
King Shaka Int Airport
Jomo Kenyatta Int Airport
Kotoka Int Airport
Cairo Int Airport
Destination
The Mauritius Tourism Promotion Authority
Côte d'Ivoire Tourisme
Seychelles Tourism Board
Tourism KZN
All shortlisted airports and destinations will now be contacted and asked for a submission to support their nomination. This submission process is designed to enable the shortlisted airports to provide information for the judging panel as to why they think they should win the award, providing evidence to support their case.
The Routes Marketing Awards were created to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.
The awards ceremony will take place at the Routes Africa Networking Evening on Monday 27 June 2016.
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