The Routes Marketing Awards are highly esteemed in the aviation industry because they are voted for and judged by airline network planners. Airports and tourism authorities compete to be recognised for the outstanding marketing services that have launched new routes or developed existing services.
The awards are split into three categories according to airport size: ‘Under 4 Million Passengers’, ‘4-20 Million Passengers’, ‘Over 20 Million Passengers’; and there is fourth ‘Destination’ category for tourism authorities. The overall winner of the awards will be automatically shortlisted for the World Routes Marketing Awards in Barcelona later in the year.
The voting process takes place on Routesonline. When the airlines have nominated their outstanding airport and destination partners the shortlist is contacted to provide submissions to support their nominations. The next stage involves a panel of senior airline representatives judging the entries.
The winners will be announced at the Routes Asia Networking Evening on 20 March in Okinawa. The event will be hosted by Okinawa Prefecture with support from Okinawa Convention and Visitors Bureau.
Nominations for the Routes Asia Marketing Awards 2017 close on 27 January.
For more information please contact Catherine Makrandreou by emailing Catherine.Makrandreou@ubm.com.
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