Senior Director, Group Digital Content Strategy, Aviation Week Network
London, UK
Summary
Rupa leads the Aviation Week Network's digital content strategy, content marketing and audience engagement.
Since joining in 2010, Rupa has ushered Aviation Week into a more mobile, social and digitally interactive era. She leads a team that has won several awards for excellence in digital content and social media.
Previously, she led multi-stakeholder communications at London City Airport where she was responsible for a number of high profile campaigns. Prior to that, she worked in brand communications and public relations roles in the business and leisure travel industry.
Ahead of NBAA next week, our editors discuss the state of the business aviation industry, the factors that could help revive it and how retrofitting used aircraft is the next big thing.
At this year’s IATA annual general meeting in Dublin, the Middle East carriers once again dominated the news. While the CEOs of Delta and Emirates refused to engage in a public spat over open dkies, Qatar Airways was considerably less restrained. Aircraft tracking was also high on the agenda, but no consensus was reached on how to resolve the issue. Listen in as our editors discuss all this and the latest on Qatar Airways refusing its first A320neo.
Our editors were at this year’s Airbus media briefings in Hamburg, where Airbus executives were vocal about supply chain issues they’ve encountered with both the A320neo and A350. The narrowbody was built as what Airbus COO Tom Williams described as a “glider” due to issues with its Pratt & Whitney PW1100G engines. And the A350 is playing catch up as Airbus tries to maintain its ambitious delivery plans despite troubles with cabin component suppliers. A potential stretched version of Boeing’s 737 MAX was dubbed "Mad Max" by Airbus sales chief John Leahy, who is also looking at the case for a stretched A350-1000. Listen as our editors discuss all this and more.
