Senior Director, Group Digital Content Strategy, Aviation Week Network
London, UK
Summary
Rupa leads the Aviation Week Network's digital content strategy, content marketing and audience engagement.
Since joining in 2010, Rupa has ushered Aviation Week into a more mobile, social and digitally interactive era. She leads a team that has won several awards for excellence in digital content and social media.
Previously, she led multi-stakeholder communications at London City Airport where she was responsible for a number of high profile campaigns. Prior to that, she worked in brand communications and public relations roles in the business and leisure travel industry.
On the sidelines of this week's air show, Aviation Week editors discuss whether Airbus really has the edge over Boeing it claims, and what defense hardware is in high demand in the Asia Pacific region.
The last Dubai Airshow saw record-breaking orders for commercial airliners. Not so this year, but our onsite editors say that’s not necessarily something to worry about. They explain why in this report from the show.