British Airways Puts 102-Foot Concorde Above Times Square

British Airways is stepping up its marketing efforts in New York by placing its logo, image and most famous trademark - the Concorde - above one of the largest tourist meccas in the world, Times Square. On Sunday, a crane hoisted a 102-foot, half-size replica of the Concorde above the intersection...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.