Southwest Shifting its Image
Southwest Airlines, disappointed with first-quarter unit revenues and wary of "cooling domestic demand," is studying new ways to leverage its brand to offset rising operating costs. CEO Gary Kelly says that although the airline reported its 64th consecutive quarterly profit for the first quarter--up...
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.