CEO Victor Pacheco believes there is huge potential for a low-cost hub-and-spoke operator in the Caribbean—especially if governments reduce taxes and fees levied on the industry.
The point-to-point business model of the start-up will be supported with a simple organisational structure to maintain low operating costs and deliver low fares and a customised offering to consumers with ancillary charges for hold baggage, seating selection and boarding as well as food and drinks.