The enhanced focus on the African market is a key part of the carrier’s Long-Term Turnaround Strategy, and is in response to positive market growth. Over the course of the first week of December 2014, SAA is adding another seven weekly flights across four routes.
The confirmation of the Boeing order is part of the Mozambique flag-carrier and the country's Ministry of Transport and Communication's long-term strategy to increase flight frequency and provide greater route flexibility to and from the southern African nation.