Originally marketed as an ultra-low cost carrier, NewLeaf had planned on offering domestic and international flights within and from Canada, serving regional communities as opposed to busy hubs. Services were soon withdrawn from their website as there was uncertainty over licencing requirements.
NewLeaf will offer an unbundled travel service for leisure travellers with low base fares and numerous add-ons for passengers to tailor their itineraries depending upon what extras such as checked baggage allowance, inflight meals etc, that they require.