As more Chinese airlines chase new international horizons, increasing brand awareness will be important to success. Tan Wan Geng, president and chief executive of China Southern Airlines, explains that growing brand recognition overseas is high on the agenda for the carrier.
Many airports are not alive to the opportunities that exist from cargo because the benefits are not always immediately obvious, delegates at World Routes have been told.
Alastair Kiernan, business development director at charter airline Titan Airways, discusses the carrier's 30th anniversary, opportunities in the market and the challenges posed by Brexit.
Nigel Mayes, senior vice president, consulting and product development at ASM, offers his thoughts on how the aviation industry is faring so far in 2018.
After months of anticipation, World Routes is now only days away. To help make sure you are prepared for the event, we have created some tips to help maximise your experience.
Our exhibitors will host a number of unique and exciting activities on their stands including; food, drinks, entertainment, giveaways, prizes and much more. Make the most of your World Routes experience by visiting as many stands as possible.
Guangzhou Baiyun International Airport has experienced strong domestic and international growth over the past decade - and it is hoped that World Routes 2018 will help to fuel even stronger expansion.