Daily Memo: United Airlines' Marketing Campaign Against LCC Competitors Carries Risk
Regular travelers from Denver International Airport, the epicenter of Southwest's holiday meltdown, are the target of a United Airlines TV commercial to run during the Super Bowl.
Credit: Michael Ciaglo/Getty Images
United Airlines has chosen to make Southwest Airlines’ recent holiday meltdown, which began at Denver International Airport and catastrophically rippled through the system, the subject of a TV spot premiering during the Super Bowl broadcast Feb. 12. The commercial is the latest salvo in United’s...
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