Nigel Mayes is the senior vice president, consulting & product development at ASM. Nigel has more than 15 years’ experience in route development and is responsible for product development at ASM.
The sister company to Routes, ASM is the world‘s leading route development consultancy and has supported the creation of new air services since 1993.
Route 1: London Heathrow – Marrakech
Data
| Carrier |  |
| Aircraft | Airbus A320 |
| Frequency | Four weekly |
| Start date | 28 October 2018 |
| Distance | 2,307 km |
| O&D traffic demand (2017) | 485,813 |
| Growth % YOY | 3% |
| Average one-way fare $ (2017) | $131.94 |
Insight
British Airways will this winter resume a London Heathrow – Marrakech service, last served until October 2012 on scheduled regular basis. The airline will operate the route four times weekly on Thursday, Fridays, Saturdays and Sundays. BA already flies from Gatwick to Marrakech eight times a week and has competition on the route from Air Arabia Maroc, easyJet and TUI Airways. In addition, Ryanair flies to Marrakech from London Luton and London Stansted. However, BA will be the only operator on Heathrow – Marrakech.
Route 2: Mumbai – Manchester
Data
| Carrier |  |
| Aircraft | Airbus A330-200 |
| Frequency | Four weekly |
| Start date | 5 November 2018 |
| Distance | 7,368 km |
| O&D traffic demand (2017) | 65,125 |
| Growth % YOY | 1.2% |
| Average one-way fare $ (2017) | $237.36 |
Insight
Indian carrier Jet Airways is to open a four-times-a-week service between Manchester and Mumbai in November. The airline will fly on Monday, Thursday, Saturday and Sunday, offering 254 seats on a two-class Airbus A330-200, including 18 in the airline’s Premiere cabin. Jet Airways already flies to Mumbai three times a day from Heathrow and will offer onward connections to 44 domestic routes at its hub, plus international routes including Bangkok and Hong Kong. There are an estimated 500,000 people in north west England of Indian origin, but the 130,000 people travelling between Manchester and Mumbai currently have to travel indirectly.
Route 3: New York – Orange County
Data
|
Carrier |
 |
|
Aircraft |
Boeing 737-700 |
|
Frequency |
Six weeky |
|
Start date |
15 October 2018 |
|
Distance |
3,945 km |
|
O&D traffic demand (2017) |
254,317 |
|
Growth % YOY |
-1.58% |
|
Average one-way fare $ (2017) |
$384.88 |
Insight
Delta Air Lines plans to resume New York JFK – Orange County service in October, previously operated from September 2010 to January 2011. The Boeing 737-700 service will be the only non-stop to John Wayne Airport from JFK and follows Delta's increased West Coast service from JFK this summer with new San Jose and additional San Diego and Seattle frequencies. United currently operates an Orange County - New York service, but from Newark Liberty.
Source: Sabre Market Intelligence
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