The panel at the World Routes Tourism Summit, moderated by Alfredo Gonzalez, vice president of sales and global development, Visit Florida, highlighted the need for collaboration between aviation and tourism.
Speaking at the Tourism Summit at World Routes in Chengdu, how destination marketing can bring in travellers from the biggest market in the world came under discussion. With a wide ranging international panel trying to lure in Chinese tourists, they shared their best practice on bringing in the emerging middle class who are willing to go the long-haul.
World Routes provides tourism authorities with an efficient and convenient platform from which to engage with key decision makers from the world’s leading airlines and expand their route network.
Taking place on Monday 26 September, the World Routes Tourism Summit will provide delegates with an insight into the current state of the tourism industry.