Video: Innovations in destination marketing

The shift from traditional marketing to digital and social marketing continues to gain pace. What are the key drivers in destination marketing? What is the impact of travel technology on destination marketing? How can destinations keep up and embrace these rapid changes technologies? Which destinations are leading the way?

Speakers:

  • Moderator: Yolanta Strikitsa, director of Strikitsa Consulting
  • Carol Dray, commercial director of VisitBritain
  • Miguel Angel Perez Alba, sales promotion director, Turismo Valencia
  • Beverly Nicholson-Doty, commissioner for the US Virgin Islands Department of Tourism
  • Kathy Smits, vice president, international tourism, Los Angeles Tourism and Convention Board
Watch the panel session

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Laura Hamill

Originally from Belfast, Laura graduated from De Montfort University, Leicester with a BA Hons English and Journalism degree in 2014. She has…