The second part of our review of 2018 features World Routes taking place in Guangzhou; the failure of European leisure operator Primera Air; Singapore Airlines regaining the crown as the operator of the world’s longest flight; and Routesonline reveals the busiest passenger air routes in the world. Plus the return of Routes Africa and Brexit uncertainty rumbles on.
Winner of the Best Stand Award at World Routes 2017, Copenhagen Airports joined forces with Joe and The Juice, a well-known chain of juice bars and coffee shops, and it proved to be a winning formula.
Airline executives can now vote for up to five airports and tourism boards that they feel have provided outstanding marketing support. The route development community can nominate individuals that have driven growth and innovation in the industry.
Star Alliance members Air Canada and Air China have deepened their existing partnership by signing a joint venture agreement. The deal comes amid a strong increase capacity between the two countries.
The panel at the World Routes Tourism Summit, moderated by Alfredo Gonzalez, vice president of sales and global development, Visit Florida, highlighted the need for collaboration between aviation and tourism.
Speaking at the Tourism Summit at World Routes in Chengdu, how destination marketing can bring in travellers from the biggest market in the world came under discussion. With a wide ranging international panel trying to lure in Chinese tourists, they shared their best practice on bringing in the emerging middle class who are willing to go the long-haul.
The capital city of South Australia has been named as the host of the World Routes forum in 2019. Hosting the event gives the city the opportunity to not only boost air connectivity, but to show thousands of delegates what they have to offer potential visitors.
Over 18,000 face-to-face meetings are expected to take place at Routes events in 2017. Don’t miss your opportunity to engage with your key targets next year.
